Heads knock when they hit the stage. Chest pumping beats paired with melodious harmonies, sick rhymes, unmatched passion and energy leave people wondering “who is FAM4LYFE?” Their sound, a dynamic fusion of Hip-Hop and R&B creates a sound that appeals to all audiences – a sound that they have named “LOVEROC.” FAM4LYFE gives the guys something they can bop to, while making sure the ladies are satisfied. The duo has been making their presence known throughout the independent music scene, taking away victories in DJ Monse’s Hot 97 Showcase, TopMics 50 City Tour Competition, and being top contenders in the Maybach Music Showcase.
A-Lova, “the Vokalist”, and Rocky J Johnson, “the Lyricist,” are not new to the stage. The two started on their musical journeys as solo artists, but could not ignore the fact that combined they were a force to be reckoned with. Their passion for music, as well as their chemistry, developed over the course of a 10 year friendship, produced a sound like no other. Their debut single, “SUPASTAR,” released in 2010, generated a media buzz from blogs, radio stations, as well as record executives across the globe. Grammy award winning, multi-platinum producer, Rockwilder, has called the group “…the best of both worlds….” Their stage show has received rave reviews from industry heavyweights, who marvel at the energy that these two bring to the stage. “SUPASTAR” has garnered spins in major cities throughout the US, as well as cities in Japan, the UK, and Switzerland.
FAM4LYFE prides themselves on their originality. Their goal is to constantly push the envelope, challenging each other to create new sounds that their audience will enjoy. Inspired by Hip-Hip, R&B, and pop greats such as Stevie Wonder, Biggie Smalls, and Michael Jackson, they are committed to producing music that strikes a chord of nostalgia, but brings something completely new to the table. With an almost scientific approach, these two approach dissect every bar, background vocal, and melody, with a meticulous nature, that you have to see to believe.
For them music is the anecdote. They aim to create feel good music -- music that can change your perspective, and inspire you to be your best self. FAM4LYFE sets themselves apart not just with their sound, but with their content. They're songs provide a soundtrack to the life of the motivated go getter -- anthems that put that bounce in your step, getting you to shine like the “SupaStar” that you really are. They're lyrics drip with swagger and a contagious energy. Upon meeting FAM4LYFE it is evident that they live their music. Their charisma and charm combine with their energy representing the same aura that pours through each song.
Their highly anticipated second single, entitled 'LOVEROC' (the title is a nod to the genre that they have created), represents a shift from what people are used to hearing from them. A testament to their diversity and versatility as artists, 'LOVEROC' captures the essence of who they are individually and collectively. LOVEROC is set to be released on February 14, 2011.
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